TAT Showcases Thailand's Film Locations and Tourism Appeal at TIFF 2026

The Tourism Authority of Thailand (TAT) used the Toronto International Film Festival (TIFF) 2026 to promote Thailand as an international filming destination under the campaign "Amazing Location: From Scene to Scenic," according to a TAT release distributed via GlobeNewswire on 24 September 2026 and corroborated by Travel Daily News Asia. TAT presented ten curated filming routes across the country and held meetings with more than 40 international production companies and entertainment media representatives, alongside cash rebates of up to 30% for eligible film productions and planned familiarisation trips for international producers.

Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said: "Thailand's strength goes beyond scenery and production capability. It is also about the people, culture and communities that shape the experience of making a film here."

TAT's presence coincided with the TIFF premieres of Banjong Pisanthanakun's film "Inherit" in the Centrepiece programme and the documentary "Always Lalisa" in the Gala programme. TAT also held an industry panel featuring Banjong Pisanthanakun and producer Cod Satrusayang (credits including The White Lotus Season 3 and The Creator), a Variety Studio interview, and an industry reception co-hosted with CULTURED Magazine, working alongside the Department of International Trade Promotion and the Thailand Film Office.

The initiative is part of TAT's broader film-tourism strategy, which aims to turn Thailand's screen locations — from historic old towns to natural landscapes — into visitable travel routes for international audiences.